Email marketing is a digital marketing strategy in which by sending emails to prospects and customers, a better relationship is created with them and the sales of your brand are increased by promoting your products and services.
Effective email marketing is the one that can convert prospects into customers and Prospects mean people who have not become your customers yet but have a chance of becoming customers because they like your products and offers.
Email marketing gives a great option to grow, especially for small business. It is a very good concept because through it you can easily increase your revenue. Through this you can reach more audience at very low cost. And you can bring more traffic to your company’s website.
EFFECTIVENESS OF EMAIL-MARKETING
Now let’s talk about the effectiveness of email marketing and know whether email marketing is really over? So the answer is absolutely No. This is just a myth which should not be believed. Even though the popularity of social media has increased a lot, people still like to receive mail in their inbox. It helps in reaching customers.
Even today, It is included in one of the most successful and cost-effectiveness. You tell yourself that today approximately 94% of internet users are female, so how easy it will be to do marketing through email and then doing it will make a special difference to the internet users on social media. Whether it is true or not, email proves to be 40 times more effective in comparison to Facebook and Twitter in generating new customers.
Now you must be able to get an idea about its effectiveness. There are around 3.9 billion email users in the whole world, that is, email reaches its customers. Email marketing is the Best way to reach out. If we look at the statistics of marketing, email is the referred communication channel for 86% of professionals. Two-thirds of the customers are the ones who make a direct purchase after receiving the email marketing message.
More than 90% of the consumers are the ones who use their email every day. Let’s check the mail. If we look at E-Commerce, 86% of consumers want to receive promotional mail from their subscribe to brand at least once a month. Email Marketing is effective and efficient method.
BENEFITS OF E-MAIL MARKETING
Through email marketing, you can easily reach out to a large audience, you can strengthen your brand’s relationship with your current customers, not only this, you can also interact with your old customers directly in their inbox and attract them back to your brand. Through this you can easily track your ROI. In this you can track who opened the email, who is clicking on the website through the email and much more.
This ROI is the (return on investment) through this. You justify your marketing spend and budget. Which are used in ongoing campaign and future campaign. In this process, you reach the right audience only because you target your ideal consumer only and send mails to them only after taking their permission. This method makes email marketing one of the cheapest marketing strategies.
HOW TO EARN FROM EMAIL MARKETING
If you have a business then you can use it to sell its products and services. If you do not have any business then you can become an affiliate for people who have business. In such a situation, you will get premium or exclusive commission from this company. You can do good marketing through email marketing even by selling products.
HOW TO DO EMAIL-MARKETING
Now let’s move towards the process which will tell you how to do email marketing. For this you will have to create an email marketing strategy. Every day a lot of emails come to your customers’ inbox. In such a situation, if you do not develop a strategy, then your email will get lost in that crowd. It will happen whereas it should happen that most of the people you mail to them open the mail, for this you can follow these 6 steps:
1.Find Your Audience: First of all, identify those people who will be your target audience. This point should be important in your strategy that your email campaign should be started on the basis of what your customers and audience want.
2.Set your goals: Decide what you want to achieve with this email campaign and also do some research. Find out what is the average email status in your industry and use these figures as a benchmark to reach your goals.
3.Prepare your email in a way that makes people want to signup: In order for your email to reach all the people, it is necessary that you have an email list. This email list is a group of users who have given you permission to send relevant content and you have their email ID. If in this list Don’t be disappointed even if you have only a few names in the beginning because there are some effective ways to increase this list.
4.Choose the correct ’email campaign type’: There are many types of email campaigns, you should know which type you should choose according to your brand. Should you send a weekly newsletter or send a new product announcement or would some other brand be beneficial for you?
5.create a schedule: You may have an email list but you should also have a schedule according to which you inform your audience. Doing this will create consistency and your target audience will not be able to forget you.
6.measure your results: In the market, you have to measure your every activity and if you keep measuring even the small changes in your emails, you will get big results.
CHALLENGING TASK OF EMAIL MARKETING
After understanding the email marketing strategy, Now comes the challenging task of how to prepare your email list:
1.Use Lead Magnets: Lead magnet is a marketing term used for a strategy that attracts your prospects towards your email list and they want to connect with you by giving their email address, but a problem arises here that now people use their personal People have become very alert about sharing information, so unless you share something special and valuable with them, your chances will remain low, that is, unless you give people some special and free option for their benefit.
Why will people join you and why will they give you their email ID? So think yourself, do you just join any brand and give them your details and say keep mailing me? No, it is just like you. He is a customer, that is why whenever you feel problem in attracting a customer, consider yourself a customer.
2.Your Offer Should Include the Concept of the Future: The purpose of your email list is to reach your subscribers to the speedy offer. For this, you will have to demonstrate the value of your company’s products through free content. In this way, with the help of these two points, you can attract new customers.
Now let’s move on to the next challenge which asks how to send marketing emails. To complete this challenge, follow these tips:
1.Choose an Email Marketing Service: Choose an email marketing solution like Drip, convertkit, AWeber, GetResponse, and Mailchimp.
2.Create effective emails: Create effective emails. Why are you using email marketing to promote your brand? Then you should know that the more attractive your email will be, the more it will be opened and if the content written inside it is impressive, only then it will get mention in this email. People will be able to reach your brand by clicking on the link and you want more and more people to reach your brand link through these mails, then click on it and get connected to your product and services.
9 DIFFERENT TYPES OF EMAIL MARKETING CAMPAIGNS
1. The Welcome Email Series
2. The Standard Promotional Campaign
3. The Seasonal Campaign
4. The Triggered Email Series
5. The Post-Purchase Drip
6. The Connect-Via-Social Campaign
7. The Newsletter
8. The Abandoned Cart Series
9. The Re-arrangement Campaign
LET US ALSO TAKE A LOOK AT WHAT NOT TO DO WHILE DOING EMAIL MARKETING
You will have to avoid over-promotion through emails campaign because if your email keeps going to the customer or subscriber too often, then he may get irritated and he may even block it. Do not send the same email again and again to a subscriber. Do not just send images but also add relevant content. Do not make the mistake of selling your subscriber’s email address. Do not unsubscribe. Do not send mail based on content. Do not send email without clear vision because it will not be of any benefit to your email. Don’t use too many Punctuations and images. Don’t make the mistake of sending misleading mail. And don’t treat your VIP customer like a regular customer.
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